The difference between major and independent distribution strategies of magazines in the UK such as Vice being independent and Q being major are that you tend to find more smart and funny young people reading Vice whereas with Q it’s a much older audience. Another
difference between major and independent magazines are that you would find a major magazine like Q distribute in big supermarkets like Tesco’s, Sainsbury’s, Asda and Morrison’s for quite an expensive price whereas you would find a independent magazine like Vice for free distributed through the living, breathing fashion boutiques, bars, record stores, galleries and cafes where our audience actually shops and socializes. Vice magazine do not just distribute in the UK they distribute Worldwide and they have 15 different editions in 15 different Countries. The audience profile for Q magazine are older people who have a big passion for music and who are aspirers, and who are also C1 or C2 on the Jicnar Scale. The Audience profile for Vice magazine are people who are young, trendy and smart people who enjoy listening to music. I think they are a mix between achievers and succeeders and who are between C1 and C2 on the Jicnar Scale.
The difference between major and independent distribution strategies of magazines in the UK such as Vice being independent and Q being major are that you tend to find more smart and funny young people reading Vice whereas with Q it’s a much older audience. Another 
difference between major and independent magazines are that you would find a major magazine like Q distribute in big supermarkets like Tesco’s, Sainsbury’s, Asda and Morrison’s for quite an expensive price whereas you would find a independent magazine like Vice for free distributed through the living, breathing fashion boutiques, bars, record stores, galleries and cafes where our audience actually shops and socializes. Vice magazine do not just distribute in the UK they distribute Worldwide and they have 15 different editions in 15 different Countries. The audience profile for Q magazine are older people who have a big passion for music and who are aspirers, and who are also C1 or C2 on the Jicnar Scale. The Audience profile for Vice magazine are people who are young, trendy and smart people who enjoy listening to music. I think they are a mix between achievers and succeeders and who are between C1 and C2 on the Jicnar Scale.
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